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It was a low first week for Runway 34 as 25 crores* came in. These are definitely not the kind of numbers that Ajay Devgn and his team must have imagined since a lot was at stake here. It’s not just about the expense at which was the film was made because Ajay Devgn is the actor, producer as well as director here, so costs have been recovered. However, there is an equity factor that comes into picture since there are so many big names involved, including that of Amitabh Bachchan.
Runway 34 is definitely watchable but somehow audiences weren’t enticed enough into stepping in from the first day itself. As a result the collections stayed low even at target centres, the urban multiplexes, which by the way still brought in the best collections, especially when compared with the single screens at the interiors.
