Madharaasi North America Box Office Premiere Pre-Sales: Sivakarthikeyan Suffers A Major Blow, Earns 69% Less Than Amaran

Sivakarthikeyan’s Madharaasi is set to hit theatres tomorrow (September 5). But before the full-fledged theatrical release, its premieres will take place today at selected locations in North America (USA and Canada). Since Siva is returning after the huge success of Amaran, expectations from his next were sky high. Unfortunately, the response in the pre-sales of premiere shows suggests an underwhelming start at the box office. Keep reading for a detailed report!

The upcoming Kollywood action thriller marks the debut collaboration between Siva and director AR Murugadoss. After the announcement, the biggie generated good hype around itself, but due to a lack of powerful promotional assets, it failed to create the required excitement. The failure of Coolie might benefit the film, but as far as the start is concerned, the film will fail to meet its potential.

Madharaasi registers disappointing premiere pre-sales at the North American box office!

Over the years, Sivakarthikeyan has established himself as a force in the overseas market. His last release, Amaran, was a solid success among the overseas audience. Considering the success of Amaran, Madharaasi was expected to enjoy a good response in premiere pre-sales, but it didn’t happen. As per Venky Box Office, it closed pre-sales at $40K, which is not a good number.