Roohi Is A Part Of Dinesh Vijan’s Horror Comedy Universe & Is A Followup To Stree (Photo Credit: IMDb)

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Janhvi Kapoor, Rajkummar Rao & Varun Sharma starrer Roohi is now almost a day away from release. The excitement around the film is high and why not? It’s the first major Bollywood film to hit cinemas since the pandemic.

Unlike several films recently, Roohi is special! Not just because it has an interesting star cast and a considerably good budget. But also because the makers have spent a fair amount of money on the promotions. They must have a strong belief in the project and that’s why they didn’t mind adding the marketing budget to the film even in this time of crisis.

For trade, Roohi can be like a breath of fresh air. If it works well, it won’t be a sigh of relief just for producers but all those exhibitors too who are ailing badly due to poor or zero revenues for the last 1 year or so. The success of Roohi will also mean that upcoming films have good chances to get the crowd to the cinemas.

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