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We’re all set for a high-voltage clash at the box office next year as Thalapathy Vijay’s Varisu and Ajith Kumar’s Thunivu are releasing during Pongal. No doubt, the competition will be neck-to-neck, but at least from the pre-release business, it seems that Vijay is leading the race. Keep reading to know how much Vijay’s upcoming film has earned so far through theatrical rights and non-theatrical rights deals.
Vijay’s last film, Beast, was a commercial failure and with the upcoming family entertainer, he’s looking to bounce back in the box office game. Despite the clash, the film is enjoying a great buzz, which is helping in it locking some big pre-release deals.
A few days back, it was learnt that the film is raking in huge deals- be it non-theatrical or theatrical rights. Now, as per the report on Tracktollywood.com, worldwide theatrical rights of Varisu have bought 125 crores. Speaking about the non-theatrical rights, a whopping 250 crores have come in. Combining this, the grand pre-release stands at 375 crores.
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