Pawan Kalyan Pushes for Flexible Ticket Pricing in Cinemas: A Bold Move to Boost Audience Turnout and Revitalize Theaters ( Photo Credit – Facebook )

Advertisement

Grandhi Viswanath, the former president of the Andhra Pradesh Film Chamber and Managing Director of Poorna Pictures, requested Deputy Chief Minister K. Pawan Kalyan to introduce a flexible ticket pricing system for cinemas in Andhra Pradesh. He proposed a system similar to the one already followed in neighboring states like Telangana, Maharashtra, and Karnataka.

Viswanath explained that many people believe current cinema ticket prices are too high, discouraging moviegoers. He also expressed concern about the growing popularity of OTT platforms, threatening the traditional cinema industry. He believes adopting a flexible ticket pricing model could help reverse this trend by attracting more people to theaters, significantly smaller, struggling cinemas.

According to Viswanath, this pricing system would benefit a wide range of films, making them more accessible to the public. It would also help cinemas compete with online streaming services. Viswanath highlighted how this system has already helped theaters in other states.

Advertisement