How Much Disney Paid To Buy Digital Rights Of Taylor Swift: The Eras Tour Concert Film? (Photo Credit – IMDb/Instagram)
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The cat is out of the bag, and Swifties cannot wait to watch Taylor: Swift The Eras Tour concert film online. It will stream on Disney starting March 15, 2024. One can only imagine how tough of a bidding war it would have been to gain the digital rights. As one can imagine, the studio paid a staggering sum, and below is a fascinating insight about it!
The Eras Tour film documents Tay’s 2023-24 concert across five continents. There is an online version available to rent on digital platforms, but the content bought by Disney will include five more songs! Several reports claim that Netflix and Universal were among the leading contenders in the bidding war.
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The Eras Tour Box Office
Released on October 13, 2023, in theatres worldwide, The Eras Tour was a massive success upon release. It surpassed Justin Bieber: Never Say Never, and One Direction: This Is Us, among others, to become the number-one concert film of all time.
The Eras Tour made worldwide collections of $261.6 million.
How much did Disney pay to obtain The Eras Tour digital rights?
As per a report by Puck News, Disney reportedly paid $75 million to Taylor Swift to buy the digital rights of The Eras Tour concert film. When compared, this makes up about 28% of the worldwide box office collections that the studios had to pay alone. But it’s TS; we’re sure they’re going to reap heavy benefits!
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Taylor Swift to turn director?
As most know, The Eras Tour concert film was directed by Sam Wrench. But as per the portal, Taylor Swift may be making her directorial debut for the Disney film. She has previously directed 15+ of her music videos, so seeing how she levels up her craft will be interesting.
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Buzz around Superbowl 2024
Meanwhile, fans across the globe were curious to know whether Taylor Swift would attend Super Bowl 2024. As most know, she has kickstarted the 2024 leg of her tour in Tokyo, Japan.
Given the Super Bowl is scheduled in Las Vegas this year, followers were curious to know if TS will be able to make it in time to support her beau, Travis Kelce, who plays for the Kansas City Chiefs.
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The Japanese embassy had to issue a public statement confirming they would do everything within reach to ensure Swift made it for the game on time after wrapping up her performance!
