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Naga Chaitanya and Sai Pallavi’s Thandel began its journey on a positive note but eventually failed to maintain momentum and emerged as a losing affair at the box office. Now that the film has wrapped up its theatrical run, details about its collection from North America (USA and Canada) are out. During the run itself, it was clear that the Tollywood biggie would fail to reach breakeven, and the final numbers suggest it’s a massive flop. Keep reading for a detailed report!
What was Thandel’s breakeven value?
In the last few years, the market for Telugu films has grown exponentially overseas. Among tier 2 stars of the Tollywood industry, Naga Chaitanya is one such actor whose following is growing internationally, especially in the USA, where the Telugu diaspora is significantly present. This has resulted in his films securing good deals from buyers.
The buyers acquired Thandel’s theatrical rights at a good price, and the breakeven target at the North American box office was $1.5 million. While the target looked achievable with decent word-of-mouth, the actual picture was very different as the film struggled a lot after a healthy start. It even failed to hit the $1 million mark.
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