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Sky Force, starring Akshay Kumar and Veer Pahariya, releases this Friday. The film’s concept makes it a perfect Republic Day release, and just like last year, Bollywood will be hoping to find some momentum in the first month of the year. In 2024, we saw Hrithik Roshan’s Fighter register a strong start of above 20 crores at the Indian box office on the eve of Republic Day. While Akki’s film won’t be able to pull off a similar start, it is heading for a decent day 1 collection.
The dynamics of the box office have drastically changed in the post-pandemic era. Nowadays, it’s the game of perception, and if the film manages to build the initial momentum, it will score well even with average content. The same thing has been missing in the case of Akshay Kumar. All his recent releases failed to build an initial strong buzz on the ground level, leading to poor pre-sales. Poor pre-sales further created a negative perception of his films.
Even Sky Force started with a low buzz in the advance booking. The positive thing is that the film has gathered momentum since yesterday and is heading for respectable pre-sales at the Indian box office for day 1. It isn’t a front-loaded affair, but Maddock Films’ goodwill will attract walk-ins. And if the content turns out to be good, over-the-counter ticket sales will see some encouraging movement throughout the day.
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