Shah Rukh Khan at an event

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Shah Rukh Khan has enjoyed three 100 crore successes in a row since last Diwali in the form of Ra.One, Don 2 and Jab Tak Hai Jaan. However two things that have been common in each of these films are that first and foremost they have been largely urban affairs and secondly, they haven’t quite seen universal acclaim coming in their direction. While fans and followers of Shah Rukh have been asking for more, the good news is that there is an altogether different strategy being adopted by him for next year.