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Social media went into a tizzy after music producer Tesher, who is also known for his chartbuster hit track ‘Jalebi Baby’, dropped his new song titled ‘Jacquemus’. For the unversed, ‘Jacquemus’ is actually a luxury label known for their unique styled handbags.
Funnily, it caught the eye of Tesher during a store visit in London. Talking to IANS about the title of the track, which he found difficult to pronounce, Tesher said: “The story goes: I was in London last year and was in a store… They have a little small section of brands. There is a Louis Vuitton section and then a Prada section. So, there was a section, and it said Jacquemus. I am looking at this word, and I am like, ‘how do you pronounce this’.”
“I couldn’t understand how people could say that word,” Tesher said with a laugh. “Then I walked into the section with a friend, and they had these bags, not just any bags, strangely shaped and interesting bags, and I was just so enthralled by it. The name was really different, and the bags were really cool.”
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