Kim Soo-Hyun Looses A Major Project (Photo Credit – Instagram)

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Ever since Kim Soo-Hyun was accused of grooming and harassing the late Kim Sae-Ron, his career has seen a massive downfall. After the Bloodhounds actress committed suicide, her family members claimed that Soo-Hyun had dated her when she was a minor and even tried to extort money from her, which led to her death. Following these accusations and allegations, the Queen of Tears actor has been facing hatred. He is going through a lot, from brands terminating their contracts to his drama getting canceled.

Among luxury brands, Prada was one of those that also ended its term with Soo-Hyun. Just months after appointing him as their brand ambassador in December 2024, the luxury fashion brand terminated him on March 14, 2025. Within a month, they have announced their new brand ambassador, sparking a new discussion online.

A month after ending Kim Soo-Hyun’s contract, on April 17, 2025, Prada revealed its new brand ambassador. The prospect of the new face stirred up the internet, and it is Gawon (Lee Gawon), known from her rookie K-pop band MEOVV. Before becoming the face of Prada, Gawon had already garnered appreciation after walking at Milan Fashion Week in February 2025 at Prada’s Fall/Winter show. She grabbed many people’s attention, and with her charismatic presence and striking features, Gawon earned a lot of applause as a confident runway debutant at 19 years old. (via Pinkvilla)

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