Film & Gaming Rights Of Lord Of The Rings & The Hobbit Are On Sale ( Photo Credit – IANS )

Advertisement

Saul Zaentz Co, which owns the rights to ‘Lord of the Rings’, ‘The Hobbit’ and other titles from author J.R.R. Tolkien, is set to sell its holdings and open a revenue stream with merchandising, gaming and live event rights, reports Variety.

Zaentz Co has hired ACF Investment Bank to handle the sale process, which is unfolding this week as bankers make the rounds of the logical Hollywood buyers. As per Variety, the Tolkien properties are projected to fetch at least $2 billion, based on recent high valuations for top-tier IP and content producers. However, representatives for Zaentz Co and ACF have declined to comment for Variety.

The move has been carefully sketched by Zaentz Co as Amazon is set to premiere the TV series rendition of ‘Lord of the Rings’ franchise, ‘Lord of the Rings: The Rings of Power’ on September 2.

Advertisement