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Taylor Swift: The Official Release Party of a Showgirl will soon hit the North American theaters. It has earned record numbers from the pre-sales and is only below Taylor Swift’s previous theatrical event, The Eras Tour Movie. Keep scrolling for the deets.
How much has it earned from the pre-sales in North America?
According to industry tracker, Luiz Fernando’s latest data, The Official Release Party of a Showgirl movie event has already set records with its pre-sales, raking in $15 million within the first 24 hours in North America. This marks the second-biggest pre-sales opening for a theatrical music event, behind only Taylor Swift: The Eras Tour Movie, which amassed $37 million in its first 24 hours. Cinema chain AMC revealed that pre-sales launch ranked as the 6th biggest first-day pre-sales ever, generating $7.5 million through its apps alone.
Opening weekend projection of the theatrical music event
Based on the report, Taylor Swift: The Official Release Party of a Showgirl is currently tracking to earn between $35 million and $45 million on its three-day weekend at the North American box office. It will surely be the biggest event, and the numbers are subject to change as it will be a one-weekend-only event.
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How does it stack up with other theatrical music events?
The first day pre-sales alone almost surpassed Beyonce’s Renaissance: A Film by Beyonce’s entire opening weekend gross. For the unversed, Renaissance: A Film by Beyonce collected $21.8 million on its three-day weekend at the North American box office. Meanwhile, Taylor Swift: The Eras Tour Movie collected a massive $93.2 million, resulting in a record-breaking opening weekend in October 2023.
Taylor Swift: The Official Release Party of a Showgirl is a limited-run theatrical event in the form of a film to celebrate the release of Taylor’s 12th studio album, The Life of a Showgirl. It will be released on October 3 and remain in the theaters only that weekend, that is, until October 5.
Note: Box office numbers are based on estimates and various sources. Numbers have not been independently verified by Koimoi.
Stay tuned to Koimoi for more box office updates and stories!
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