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We’re less than a couple of days away from the festival of colors, Holi. From the box office perspective, Holi hasn’t been among the most lucrative festivals for Bollywood, and there’s one major reason behind it. Usually, on Holi, shows start a bit late. Even if there are regular shows, the occupancy remains lower till the afternoon as people are mainly occupied with celebrations. Due to this, earth-shattering openings are missing on Holi. Still, a couple of films have scored well in the long run after a good start on Holi, and Akshay Kumar’s Kesari is at the top of the list.
Kesari is the highest Holi grosser of Bollywood!
Akshay Kumar’s Kesari was theatrically released on March 21, 2019. It came on a proper Holi holiday. As expected, it started slowly due to Holi celebrations but picked up well to post a superb total of 21.06 crore net at the Indian box office. With positive word-of-mouth coming into play, it displayed legs in the long run.
Back in the day, Akshay Kumar was enjoying a purple patch in his career, which also helped Kesari earn a solid total. In its lifetime, it raked in 153 crore net, and to date, it’s the highest-grossing Bollywood film released on Holi. So, it’s been almost six years, and Kesari remains unbeaten.
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