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Promoting one’s movie has become one of the top priorities in Bollywood. Stars go all out to make sure that their movies are seen and heard by as many people as possible, though the strategy may backfire sometimes. Koimoi.com looks at some of the best, and worst, film promotions of 2011…
Shah Rukh Khan has to be the rock star of film promotions, because he promoted Ra.One like no other producer has ever done in the history of Bollywood. He went all out; he devoted so much time, spent so much money and effort to promote his film that Ra.One became a household name even before it was released.
Aamir Khan promoted Delhi Belly in a very different way since it was a very different film – with a lot of obscene and vulgar dialogues – meant for the adult audience only. Hats off to Aamir for informing the public and preparing them for this kind of cinema! He did a marvelous job of targeting his audience and told them frankly, “If you are ready for such kind of cinema, please come to the theatre, otherwise don’t come”.
Ekta Kapoor promoted The Dirty Picture in such a huge way that the film, based on a woman-oriented subject, took a phenomenal start at the box-office. It had a great weekend which eventually got it into the list of top ten all time highest grossers. The Vidya Balan starrer is also at number nine as far as the opening weekend is concerned, and it was all a result of great promotion by Ekta Kapoor.
It was a star cast film which was not promoted well at all. And that was one of the reasons why this film – starring Akshay Kumar, Bobby Deol, Sunil Shetty, Irrfan Khan, Sonam Kapoor, Rimi Sen and Celina Jaitly – failed at the box-office.
This Abhishek Bachchan starrer Game would have opened much better at the box-office had it been properly promoted. This suspense thriller took a very small start and proved why film promotions have become pre-requisite for box-office fate of the film.
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