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Owen Wilson has done a lot in Hollywood. He has starred in box office hits, voiced beloved animated characters, and brought a distinct laid-back charm to every role. But the thing that may outlive it all is just one word.
That soft-spoken, breathy “wow” has become a pop culture event. It has memes, compilation videos and according to a deep dive from 2019, it also has a price tag.
Turns out, Owen’s casual expression of surprise has earned him an estimated $135K. The math goes like this. Across 47 movies at the time, Wilson had said “wow” exactly 102 times. Add up his total career earnings around $217 million and break it down per word, and each wow comes out to about $1,324 (The Things).
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That’s right. One word. Over a hundred times. Over six figures in value.
How One Word Became Owen Wilson’s Most Famous Line
Wilson didn’t plan for wow to take on a life of its own. It was never a gimmick. It just became a thing. It slipped into scenes in Wedding Crashers, Cars, Zoolander, and even Marley & Me. Fans noticed. The internet pounced. Suddenly, his go-to reaction became a signature, one that needed no punchline.
And the best part is, he’s in on it. He knows his delivery is oddly satisfying, even when parodying a Bob Ross-type in Paint, he still holds that calm tone that makes you wait for a wow.
People have gone as far as tracking every usage. One fan rewatched his entire filmography and counted each moment. Others jump into the comment sections of articles and YouTube threads just to type the word on repeat.
It’s a one-word phenomenon that proves something simple. Consistency can become currency. Especially in a career like Wilson’s, where small quirks stick and fans make them iconic.
Sure, Wilson is more than the guy who says wow. But the fact that one word can be both a meme and a money-maker is still, well, wow-worthy.
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