SRK x Candere: Is Shah Rukh Khan Quietly Launching His Own Jewellery Brand?

Shah Rukh Khan has always been a man of mystery, charm, and mega moves — and his latest one has the internet buzzing. The superstar has just headlined a high-glam campaign with jewellery brand Candere, and it’s sparked one burning question: Is this more than just a brand endorsement?

Over the past few weeks, eagle-eyed fans have noticed Shah Rukh Khan’s noticeably bold jewellery choices — layered necklaces, stacked bracelets, and rings that scream swagger. And now, his appearance in Candere’s newest visuals only adds fuel to the fire.

While Candere has officially announced SRK as the face of their brand, fans aren’t buying that it stops there. From the tone of the shoot to the styling, there’s something strikingly personal about it — leading many to believe that King Khan might have a bigger role behind the scenes.

Social media is speculating whether Shah Rukh Khan has co-created a line with Candere or is perhaps launching something of his own under their umbrella. While there’s been no confirmation, the whispers are getting louder.

Let’s not forget — this wouldn’t be SRK’s first foray into business. He’s always played the long game from film production to team ownership in cricket and tech investments. Could jewellery be his next frontier?

Whether it’s just a powerful campaign or the soft launch of something much bigger, one thing is clear: SRK x Candere is making noise, and we’re all listening.

Stay tuned to Koimoi for more such fashion and lifestyle stories and updates!

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