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In the last few years, the male grooming market has been experiencing a boom. Average male’s vanity kit expanded to include cleansers, moisturisers, anti-ageing serums, beard oil, hair pomade and much more. Now several male Hollywood celebrities are cashing on the opportunity with their own grooming lines.
Rob Lowe
Hollywood actor Rob Lowe, who is well-known for films like The Outsiders, Class, The Hotel New Hampshire, Oxford Blues, St. Elmo’s Fire, About Last Night…, and Square Dance, forayed into the male grooming sector. He launched his own Profile 4 Men Skincare a few years ago. His line includes products like anti-ageing serum, a cleanser, a shaving gel, a moisturiser, eye serum and cologne.
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Ryan Seacrest
Hollywood actor Ryan Seacrest, who hosts programs on multiple media platforms including American Idol, American Top 40, and On-Air with Ryan Seacrest, has also entered into the Male grooming market. He teamed up with celebrity dermatologist Dr Harold Lancer and launched his own skincare line Polished by Dr Lancer. His product includes oil-free moisturiser, a daily micro-scrub, anti-ageing serum and a lip balm with SPF, all specifically created for men. He also launched a multi-step skin regimen which is perfect for the metros*xual man.