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The theatrical trailer of 2.0 was unveiled digitally on Saturday and like all big films, the trailer of even this one met with a mixed response on the social media. However, like we always say, the social media opinions don’t really matter for big event films which is the reason why we spoke to the exhibitors, distributors and off social media audience to gauge the real response. We spoke to 12 people from the trade and asked them their thoughts on the theatrical trailer of this Rajinikanth – Akshay Kumar film.
8 out of the 12 people from the trade liked the trailer and said that the same will get the audience excited for the film. 3 people from the trade found the trailer to be just about average as it didn’t really give an insight into the premise of the film. The 3 were of opinion that the film might fall flat on the face if the visuals are not backed by a strong story-line. 1 exhibitor absolutely hated the trailer and the major reason for disappointment was lack of Akshay Kumar’s presence in the trailer. We also did a targeted survey among 25 people, and 17 of the 25 said that they would definitely watch the film in the first weekend as the trailer suggested a new cinematic experience. 5 others said that they would wait for the reviews before buying the film tickets, and the trailer didn’t work for the rest 3 people, who claim to be lovers of international cinema.
Basically, the response among the audience as well as trade is tilted towards the positive side and the same should ensure the biggest non-holiday opening for Akshay Kumar. On a personal level, I liked the trailer of the film, however, wished Akshay Kumar had a better screen time in the trailer. Ideally, the makers should have cut two different trailers i.e. 1 for the Tamil Audience and 1 for the Hindi Audience, due to the varying tastes of the audience in the two regions.
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