Sidharth Malhotra, Raashii Khanna starrer Yodha trailer launched a while ago. It is a never-seen-before experience as the team has unveiled the new promo on a flight. Presented by Amazon Prime and Dharma Productions, in association with Mentor Disciple Entertainment, new milestones have been unlocked and will surely be a trendsetter in Indian cinema. Scroll below to know all about the new video.
Yodha, also starring Disha Patani in a key role, is high on pre-release buzz. The initial posters and teasers received positive responses from all across. Today, the power-packed trailer was released by renowned media fraternity guests who were originally en route to Ahmedabad from Mumbai to attend the official press conference. The attendees were also unaware that the team would deliver the biggest surprise, a trailer, while they were in the sky!
Yodha’s trailer features Sidharth Malhotra in some high-octane action sequences. He’s a member of the army suspended for some unfortunate reasons. He continues to serve the country, but it is to be seen whether he will be treated as a warrior or a traitor! The 2-minute 49-second promo also features Raashii Khanna as his love lady and Disha Patani as a cabin crew member.
Journalists were provided with a tablet and a pair of earphones to experience the epic audio-visual trailer like never before. Producers Karan Johar, Apoorva Mehta, and Shashank Khaitan, along with the star cast – Sidharth Malhotra, Raashii Khanna, and Disha Patani were present for the special event.
Yodha marks the second big collaboration between Sidharth Malhotra, Dharma Productions and Amazon Prime after the super successful Shershaah. Ojha, the high-octane action thriller film follows Arun Katyal, the commanding officer of an elite unit, Yodha Task Force, on a thrilling rescue operation.
Karan Johar, producer and owner of Dharma Productions, said, “Steering clear of the conventional approach, we strived to infuse innovative ideas into Yodha’s promotional campaign. Our goal was to bring out the film’s larger-than-life essence through a series of trend-setting events and interactive experiences, and engross the audience in its world even before they set foot in the cinema halls. It was truly a surreal experience to unveil the trailer mid-flight on an aircraft and watch it through the lens of members of the media. The spark in their eyes spoke volumes about the impact it had on them. I personally interacted with some of them, and their reactions – not just to the trailer but also to the in-flight launch – were nothing short of exhilarating.”
Adding to this, Apoorva Mehta, Producer and CEO of Dharma Productions, said, “Yodha’s historic mid-sky poster launch pretty much set the tone for a series of remarkable events in the run-up to the film’s release. The entire team has put in months of hard work to ensure that every aspect of these events was meticulously planned and executed. What better way to launch the trailer of an in-flight action thriller than on an actual flight? We wanted to make a statement with Yodha’s trailer launch. And if the initial reactions are anything to go by, it seems like we may have achieved just that successfully. The trailer perfectly encapsulates the spirit of Yodha, but the real magic lies in experiencing it on the big screen.”
He continued, “Yodha is a story with a courageous soul and we’re proud to be co-producing the film and with it, further strengthen our long-standing partnership with Dharma Productions. At Prime Video, we have always believed in innovating and bringing in newer, exciting experiences for our customers, and the mid-air trailer unveiling of Yodha exemplifies it.” said Manish Menghani, Director and Head of Content Licensing, Prime Video India “The trailer undoubtedly does full justice to the film’s grandeur and sets the premise, giving viewers a glimpse into what is to come – a high-octane entertainer that will leave audiences at the edge of their seats, and we are truly looking forward to its theatrical release on March 15.”
Expressing his excitement about the in-flight trailer launch of Yodha, Sidharth Malhotra shared, “I want to begin by thanking all of you for the immense amount of love you have shown to the teaser and to me. Agar teaser itna dhamakedar tha toh trailer toh aur dhamakedar banana hi tha. So, Dharma productions took to the skies once again for a one-of-a-kind, in-flight trailer launch, which really sets the tone for all the thrills and chills the audience can expect while watching the film. I’ve given my blood and sweat to make this fast pace action film. Can’t wait for all of you to see it in theatres on 15th of March.”
Yodha is scheduled to release on 15th March, 2024.
