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Say hello to Bauua Ki Toli: The makers of Shah Rukh Khan’s Zero launch a fan engagement initiative. Bauua Ki Toli is in town and fans now have a chance to become Bauua’s Khaasam Khaas.

How you may ask? The makers of ZERO have today announced the launch of a unique engagement program where Bauua Singh’s fans get a chance to become his Khaasam Khaas by earning points.

Bauua Ki Toli From Zero: This Innovative Promotional Initiative Could Help You Win BIG!

This is a one-of-a-kind marketing innovation where fans can win ZERO merchandise, personalised autographed posters, and a lot more cool stuff. Other exciting gifts include personalised posters autographed by Shah Rukh Khan, movie ticket cashback from Paytm and exciting Bauua merchandise.

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All one has to do, is create a profile on the website Bauua Ki Toli, connect their Facebook and/or Twitter profiles, and interact on the Red Chillies Entertainment pages daily to earn more points. With each activity that fans complete, they get closer to Bauua Singh and stand a chance to meet the star cast of ZERO.