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Komal Nahta
Komal Nahta

Now that it is established that Ra.One cannot touch the business of Bodyguard in India and that it will fetch more revenues than the Salman Khan starrer in the Overseas circuit, the question being asked is: Is Ra.One a hit or a flop?

The answer is, it is neither a hit nor a flop.

Then what is it? Well, it’s a successful film but not big enough to be referred to as a hit.

On an investment of Rs. 135 crore of Eros International, the corporate house will stand to make a profit of Rs. 25-30 crore which means a return of 20% on investment.

Let’s take a look at the profit & loss account of Ra.One.

COST: Rs. 135 crore

REVENUES:

1Satellite & Music RightsRs. 40 crore(Already final)
2India VideoRs. 02 crore(Expected)
3India Theatrical (Hindi version)Rs. 55 crore(1st week’s share)
4India Theatrical (Tamil & Telugu dubbed versions)Rs. 04 crore(1st week’s share)
5India Theatrical (2nd & further weeks)Rs. 06 crore(Expected)
6Overseas Theatrical (All versions)Rs. 16 crore(1st week’s share)
7Overseas Theatrical (2nd & further weeks)Rs. 10 crore(Minimum expected)
8Subsidy from UK governmentRs. 28 crore(Letter recd. by Eros; cheque awaited)
TOTAL REVENUES:Rs. 161 crore

Therefore, as against a cost of Rs. 135 crore, Eros will earn revenues of Rs. 161 crore. The film is, therefore, expected to make a profit of Rs. 26 crore.

Shah Rukh Khan In Ra.one
Shah Rukh Khan in Ra.one

Record For Brand Tie-Ups

A total of Rs. 12 crore (approximately) received by Shah Rukh Khan’s Red Chillies Entertainment from brand tie-ups has not been considered in the P & L Account above since no share from this will accrue to Eros International.

The total value of the brand tie-ups was Rs. 52 crore. Of this, Rs. 40 crore did not come in as cash as they were barter (advertisement) deals. This amount (Rs. 52 crore) is a record for brand tie-ups.

Profit/Loss For Exhibitors & Distributors

N.B.: (i) The Revenues that have already come in are close approximations of actual revenues. The expected figures, on the other hand, are estimates on the lower side.

(ii) The figures against theatrical revenues in (3), (4), (5), (6) and (7) above are distributors’ shares. These are not to be confused with net and gross collections.

(iii) A couple of distributors, to whom Eros sold the distribution rights for some circuits will not be able to recover their cost. C.P. Berar is one such circuit, the distributor of which will not be able to recover his investment. But otherwise, most of the distributors will recover their cost.

(iv) Some exhibitors of small centres, who booked the film on fixed hires or minimum guarantees, would stand to lose part of their investments.

(v) As against Eros’ profit of between Rs. 25 and 30 crore, the total (combined) loss of all the exhibitors and distributors put together would be in the region of Rs. 2.5-3 crore.

Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.

More on Ra.One

Will Shah Rukh Khan’s Ra.One Overtake Salman Khan Or Aamir Khan’s Films?

Will Shah Rukh Khan’s Don 2 Surpass Ra.One?

How Kareena Kapoor Ousted Priyanka Chopra & Asin For Ra.One

Shah Rukh Khan’s Ra.One Nets Rs 25 Cr; Breaks Salman Khan’s 2-Day Record

Will Damadamm Be Able To Stand The Ra.One Onslaught?

71 COMMENTS

  1. shame on india media,,they r just manipulating ..rest all writes 263crs till 10days..coz bodyguard gives 14 crs to news channels n hindi news paper they were alwz sayin -ve n rest r fans of ass gaymir n sallu who likes doobighat, ready type movs but spreading -ve about ra1.. media n haters manipulating at its peak

    • he he he he Bhai Mer nachna aye tho aangan tedha its shrukh bro paid shiv sena hoping 20 crores of realeaes main name is khan not ” woh kehtha bhandawounko har koi badwa hi lagtha hain aur sabse bada bhadnwa thu hain aur dusra sharukh : Lolz

    • Media ne wahin kahan jo sahi hain aur jo hollywood films nahin dekhe hain aur pehli bar aisi film dekhe hain unhin ko acha lagtha hain bro kya hain iss filme Robor Hain Train Stunt COpy cat, Iron MAn Hain Heart Copycat, Krish Hain juping ocer Buildings Copy cat,,,, thumhe film nahin dkehne athi hogi br usne aisa kuch nahin kiya apne balbudhe par har wakth copy cat ab dekhna yeh hai ke story kahnse churayi hain haan magar ek chiz kiya usne jo aaj thak kisne on screen pe nahin kiya ” Kareena Ka Boobs Chiya ‘ haan woh ek chiz dekhne ko mili iss film me :P Lolz

  2. Sir Always coming up with great reasearch, good work and we are glad that Raone made a huge profit even though people tried leting it down , it was a huge risk which ia pad off , please dont forget that movie is yet to be realesed in many countries , moreover profits sheet given you is minimum , i m sure the maximum share will be huge for Red Chillies :)

  3. The success of a movie is in the acceptance of the audience. And its ability to make a statement.
    Ra1 has shown that Indian cinema can do well in the International circuits, which is an eye opener of all upcoming production. We know only close to 15% movie does well and rest 85% flops, out of these 85% there are a few good movies too, which do not do well. Possibly, with proper marketing in the Overseas we can hope more movies will do good.

    • No bro Its not from masses masses are rejected its ego fans who want to make down salman and aamir strategy but there Lions always be for ever den what was in this film Graphics are good ab jo huwa so huwa what about ready haan agar waise mana jaaye tho ready ka record shayed koi thod saktha hain 90% bollywood ne kaha tha ke film bakwas hain nahin chalegi and crirtics 1.5 star and 2 star but masses change the crirtism and becoms salmans 5 th All Time Block Buster got it that is Mass Power ab yeh sab ” Bahgadmarounko kya nazar ayega

    • Ra.One is suparhit film in the world bodygurd is very big flop film ye film kese hit ho gai ye muze samj nahi aaya okkkkkkkkkkk but ra.one is very butiful film

      SRK I LOVE U………………………………………………

  4. komal sir u r great i m a big fan of urs
    sir , i have a confusion on total budget of ra one including promotion , etc . everything.
    can u plz clear my confusion??

  5. mr. nahta forgot to add movie fee of shahrukh( well he is the producer but dont forget he is one of the top star of bollywood). Movie is good but couldnt make enough money as you can call even a hit.

  6. Ra 1 is flop because Distributors are in loss and ther are crying for their money,every time big budgeted films flop such as kites,Blue,Ra 1 etc,may be Don 2 also.

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