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Shah Rukh Khan’s Ra.One: Profit & Loss Account

Komal Nahta

Komal Nahta

Now that it is established that Ra.One cannot touch the business of Bodyguard in India and that it will fetch more revenues than the Salman Khan starrer in the Overseas circuit, the question being asked is: Is Ra.One a hit or a flop?

The answer is, it is neither a hit nor a flop.

Then what is it? Well, it’s a successful film but not big enough to be referred to as a hit.

On an investment of Rs. 135 crore of Eros International, the corporate house will stand to make a profit of Rs. 25-30 crore which means a return of 20% on investment.

Let’s take a look at the profit & loss account of Ra.One.

COST: Rs. 135 crore

REVENUES:

1 Satellite & Music Rights Rs. 40 crore (Already final)
2 India Video Rs. 02 crore (Expected)
3 India Theatrical (Hindi version) Rs. 55 crore (1st week’s share)
4 India Theatrical (Tamil & Telugu dubbed versions) Rs. 04 crore (1st week’s share)
5 India Theatrical (2nd & further weeks) Rs. 06 crore (Expected)
6 Overseas Theatrical (All versions) Rs. 16 crore (1st week’s share)
7 Overseas Theatrical (2nd & further weeks) Rs. 10 crore (Minimum expected)
8 Subsidy from UK government Rs. 28 crore (Letter recd. by Eros; cheque awaited)
TOTAL REVENUES: Rs. 161 crore

Therefore, as against a cost of Rs. 135 crore, Eros will earn revenues of Rs. 161 crore. The film is, therefore, expected to make a profit of Rs. 26 crore.

Shah Rukh Khan In Ra.one
Shah Rukh Khan in Ra.one

Record For Brand Tie-Ups

A total of Rs. 12 crore (approximately) received by Shah Rukh Khan’s Red Chillies Entertainment from brand tie-ups has not been considered in the P & L Account above since no share from this will accrue to Eros International.

The total value of the brand tie-ups was Rs. 52 crore. Of this, Rs. 40 crore did not come in as cash as they were barter (advertisement) deals. This amount (Rs. 52 crore) is a record for brand tie-ups.

Profit/Loss For Exhibitors & Distributors

N.B.: (i) The Revenues that have already come in are close approximations of actual revenues. The expected figures, on the other hand, are estimates on the lower side.

(ii) The figures against theatrical revenues in (3), (4), (5), (6) and (7) above are distributors’ shares. These are not to be confused with net and gross collections.

(iii) A couple of distributors, to whom Eros sold the distribution rights for some circuits will not be able to recover their cost. C.P. Berar is one such circuit, the distributor of which will not be able to recover his investment. But otherwise, most of the distributors will recover their cost.

(iv) Some exhibitors of small centres, who booked the film on fixed hires or minimum guarantees, would stand to lose part of their investments.

(v) As against Eros’ profit of between Rs. 25 and 30 crore, the total (combined) loss of all the exhibitors and distributors put together would be in the region of Rs. 2.5-3 crore.

Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.

More on Ra.One

Will Shah Rukh Khan’s Ra.One Overtake Salman Khan Or Aamir Khan’s Films?

Will Shah Rukh Khan’s Don 2 Surpass Ra.One?

How Kareena Kapoor Ousted Priyanka Chopra & Asin For Ra.One

Shah Rukh Khan’s Ra.One Nets Rs 25 Cr; Breaks Salman Khan’s 2-Day Record

Will Damadamm Be Able To Stand The Ra.One Onslaught?

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71 Comments

  • Al rajee
    1 year ago | Reply

    Carry on sharukh khan.

  • 2 years ago | Reply

    Shahrukh is a real king khan and no one can take place of him.salman might give bck to bck blckbster but never reach there where shahrukh is

  • dog
    3 years ago | Reply

    ra.one

  • sameer khan
    3 years ago | Reply

    Bollywood ka ek hi baap he aur wo he s r k

  • membership
    3 years ago | Reply

    You actually make it appear really easy together with your presentation but I in finding this topic to be actually one thing which I believe I might by no means understand. It kind of feels too complex and very large for me. I’m having a look forward in your next submit, I will attempt to get the grasp of it!

  • Anurag Choraria
    3 years ago | Reply

    No one except SRK will dare to make such a wonderful sci-fi..A.one..hats off!!

  • prachi singh
    3 years ago | Reply

    ra.one is a hit movie
    Srk ne itne expensive movie banae tho kisi aur ke pass tho itne paise bhi nai honge ki wo aisi movie banaye
    Well done SRK!

  • kunal
    3 years ago | Reply

    bollywood ka ek hi baap hai aur woh salman khan hai …..

  • DALVI OWAIS ASIF
    3 years ago | Reply

    SRK IS LOOKING VERY NICE IN RA ONE

  • 3 years ago | Reply

    Ra One was good movie and we enjoy it . Its was good flim for children they like these type of flim ! We we see hollywood movie like Batman ‘ Superman ‘ Spiderman ‘ we all love to watch it because some time we also want to be super hero but we think ” its not possible for a simple person as like us ! Thanks SRK for give us Ra One ! Keep its up .

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