Sabyasachi At Cannes 2022 Is A Visual You’d Want To Keep With Yourself Forever But Only Deepika Padukone, Aditi Rao Hydari Got The Chance, Read On! ( Photo Credit – Instagram )

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Sabyasachi, a decade ago not a lot of people knew his name. Um, not for me though. I was very young and in school when I started watching ‘Band Baaja Bride’ where he would give bespoke lehengas to the brides and talk about makeover stories. It was love at first sight for me. The best thing that I love about his couture is that it’s very authentic and is rooted to our decades old culture. Before the designer started designing exclusive lehengas for Bollywood divas, he was still a huge name in the fashion industry and now representing Cannes through Deepika Padukone globally is nothing short of an inspiration.

For the designer, more than his brand and annual turnover, it was his love for the art that got him fame. There are plenty of designers in the market who are huge in terms of market capital but lack when it comes to art and designs. And little did I know, Sabya started his brand with a capital of 12K. Yes, you read it right.

It is often your love for the craft that takes you places in the fashion business which is rapidly changing overnight. It was because of Sabyasachi’s hard work and sheer determination that is now finally paying off.

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