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In the Tamil film industry, major films and producers are making efforts to avoid box office clashes, ensuring each film gets attention and maximizing audience enjoyment.
Rajinikanth’s ‘Vettaiyan’ vs Suriya’s ‘Kanguva’
Superstar Rajinikanth’s highly anticipated film, Vettaiyan, directed by TJ Gnanavel, is scheduled to hit theaters on October 10, 2024. The film stars a star-studded cast including Amitabh Bachchan, Fahadh Faasil, Rana Daggubati, Manju Warrier, Ritika Singh, and Dushara Vijayan. Vettaiyan features Rajinikanth in the role of a police officer, promising an action-packed performance.
However, this release date overlaps with Suriya’s Kanguva, which was also set for October 10. Kanguva is a period drama with Suriya playing a dual role across different timelines, alongside Bobby Deol as the antagonist, and Disha Patani making her Tamil debut.
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Strategic Shifts to Avoid Clash
In light of the potential box office clash, there have been speculations and strategic moves to avoid a direct confrontation. Initially, producer KE Gnanavel Raja of Vettaiyan suggested that the film’s release might be postponed, leading to a strategic adjustment of dates. Now, the potential postponement of Kanguva has been discussed to allow both films to reach their target audiences without negatively impacting each other’s business.
Lucky Bhaskar vs The Greatest Of All Time (GOAT)
In a similar vein, the release of the highly anticipated film Lucky Bhaskar, starring Meenakshi Chaudhary, has been rescheduled from its initial September 7th date to around Diwali. This decision follows the planned release of Thalapathy Vijay’s film The Greatest of All Time (GOAT) on September 5th. By delaying the release of Lucky Bhaskar, the producers hope to ensure that the film achieves the highest quality and avoids direct competition with Vijay’s film, especially in the Telugu markets.
The evolving strategy in Kollywood reflects a significant shift from the traditional clash-focused approach to a more audience-centric perspective. Producers and filmmakers are clearly seen prioritizing the audience’s ability to enjoy every film, be it a biggie or a small-budget, without the burden of competition overshadowing their viewing experience. This also fosters a more cooperative and less contentious film industry environment.
As the October 10 release date approaches, it remains to be seen how the final release date will shape up.
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