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One of the most popular South Korean girl bands, BLACKPINK, is back in all their glory. As a group, they have not only organized a world tour for their fans, but have also dropped a new music video called JUMP. They held their first shows at the Goyang Stadium during the world tour, DEADLINE, and mesmerized their fans with their performances. During the show, they released their comeback song, JUMP, and left everyone shocked.
They dropped a song as a band after almost 1000 days. On July 11, 2025, they released a music video of the song, and the visuals and choreography were quite different from what they had served so far in the previous years. Many fans loved the song, but a lot of them thought that the video was a bit rushed, and it was quite evident that the director of the band had changed. It met with a lot of criticism. Scroll ahead to find out about it.
How Netizens Have Been Reacting To JUMP?
As soon as JUMP’s music video was released, netizens took social media platforms like Reddit and X (previously known as Twitter) by storm and expressed their opinions and frustration about the choreography and visuals. Many called the director out for using cheap CGI that looks almost like AI. Others stated it was awkward and weird. One such X user wrote, “Why does this look so weird?” Another one asked, “What was the budget?” While one of the netizens commented, “I can’t believe that they are using video generative AI on this video. I mean, isn’t YG Entertainment a rich company? Where did the funds they got from BP and other groups go? Is YG really that poor?”
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