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So what exactly is “Barbie energy”? Well, Robbie summed it up perfectly: “Gal Gadot is Barbie energy.” How, you ask? She’s impossibly beautiful—but not in a way that makes you feel like you need to throw a stone at her. Instead, you can’t help but like her because she’s genuinely sincere and so enthusiastically kind that it’s almost dorky. “It’s like right before being a dork,” Robbie said, encapsulating the charm that makes Gadot, well, the embodiment of Barbie.
The truth? Robbie had originally envisioned Gadot for the role, but the Wonder Woman star wasn’t available to bring her “Barbie energy” to life. Still, Gadot’s persona influenced the casting of all the other Barbies, like Issa Rae, Hari Nef, and Emma Mackey, who would go on to portray various versions of the iconic doll. Robbie wanted to make sure that all of the Barbies carried that same energy, and she absolutely nailed it.
But let’s talk about the complexities of Barbie herself. Robbie’s Barbie isn’t just a fun, plastic doll; she’s a cultural symbol. Robbie delved into this by saying, “She is sexualized. But she should never be sexy.” Barbie may rock a short skirt, but not because she’s begging you to look at her butt. Nope. It’s all about the fun and the pink. “People can project sex onto her,” Robbie added. It’s a bold move that tackles how society views the doll without losing sight of the fun, carefree nature of Barbie herself.
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