Predator: Badlands Box Office Update ( Photo Credit – Instagram )

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Predator: Badlands, the latest instalment of the long-running Predator franchise, has been in theaters for over five weeks now and has grossed $181.1 million worldwide to date. While the figure is respectable, it falls short of the expectations many had for a film carrying such strong word of mouth.

Predator: Badlands’ Disappointing Box Office Run

The sci-fi action movie boasts an impressive 86% critics’ score and a stellar 95% audience score on Rotten Tomatoes, along with a solid 7.4/10 rating on IMDb. Its modest box office performance naturally raises an uncomfortable question for the industry: If a film with this level of critical and audience approval struggles to draw massive crowds, has the film’s marketing failed to translate all the acclaim into ticket sales?

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Now in the later phase of its theatrical run, Badlands has yet to reach its estimated break-even point under the commonly used 2.5x multiplier rule. The official production cost of the movie is reported to be $105 million.