Bollywood’s Losses Hit Rs. 4750 Million In 2010

RELEASES
The year saw a total of 250 films hitting the screens, which was almost the number of films which were released in 2009. Of the 250 films, 87 were dubbed in Hindi from English or other languages. There were 6 English films and 1 film in English-Bengali. That means, there were 156 straight Hindi films. While 244 were live action films, there were 5 which were animation films and 1, live action-animation.

HITS AND FLOPS
Dabangg was the biggest blockbuster, doing a combined business (from all sources) of a little over Rs. 100 crore. Golmaal 3 was the next biggest hit, followed by Once Upon A Time In Mumbaai and Raajneeti. Two small, non-star cast films – Peepli Live and Love Sex Aur Dhokha – doubled the investments made in them, putting to shame several big-budget and star-studded fares like Kites, Action Replayy, Khelein Hum Jee Jaan Sey, Guzaarish, Raavan and Veer. There were other debacles too, just like there were other success stories.

NET RESULT
Given the low success ratio (a little over 7%), the industry suffered a net loss of around Rs. 475 crore (Rs. 4750 million) during the year. The break-up: profits in successful films were to the tune of Rs. 125 crore; losses in flop films were in the region of Rs. 600 crore!

Detailed analysis:

AA (Super-Hit)
Dabangg

A1 (Hit)
Golmaal 3
Peepli Live

A (Semi-Hit)
Love Sex Aur Dhokha

BB (Overflow)
Once Upon A Time In Mumbaai
Raajneeti

B1 to BB (Commission-Earner to Overflow)
Housefull
I Hate Luv Storys

B1 (Commission-Earner)
Robot (dubbed)

B to B1 (Coverage to Commission-Earner)
My Name Is Khan
Badmaash Company
Tere Bin Laden
Udaan
Band Baaja Baaraat
Narnia – Ek Adbhoot Safar (dubbed)
Iron Man 2 (dubbed)
Knight & Day – Ek Khiladi Ek Haseena (dubbed)
Resident Evil 4: Maut Ke Baad Bhi… (dubbed)

2010 Bollywood Box-office At A Glance