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Article 370, starring Yami Gautam in the lead role, is out in theatres and completed its opening day successfully at the Indian box office. The film enjoyed the immense benefit of discounted ticket rates yesterday, and it set the stage to show a big jump today. But is the momentum still in favor as the ticket rates are back to normal? Here’s what the advance booking report for day 2 suggests!
Reception of Article 370
The film was released yesterday all across the country. Considering the impactful trailer and its intriguing subject, there is a genuine interest on the ground, and that was clearly seen yesterday as a surprising start was registered. At the end of the day, it was seen that this Yami Gautam starrer is enjoying positive reviews among audiences. Even the majority of reviews are working in favor. So, it won’t be a surprise if this film turns out to be the first sleeper hit of 2024 from Bollywood.
Day 2 advance booking report
Yesterday, the occasion of Cinema Lovers’ Day was celebrated across the country. Apart from national cinema chains (PVR INOX & Cinepolis), other selected multiplexes also participated in this occasion, and the cost of the ticket was kept at 99 rupees flat (excluding taxes and service charges). Article 370 benefitted from this immensely, and pre-sales of 2.10 crores gross were recorded for the opening day in India (excluding blocked seats).
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