Zero Detailed Analysis: Strategies Of The Makers Turned Into A Bane From A Boon?

Zero Detailed Analysis: Fans are indeed anticipating the release of Zero, which is being termed as a career- deciding film for Shah Rukh Khan. Although the makers have adopted a couple of strategies which they expected to work in their favour – be it collaborating with Salman Khan or social media strategies like WhatsApp stickers; we’re not sure if they actually became or a boon or a bane. Here’s why we say so!

Shah Rukh Khan & Salman Khan’s Union

The havoc that this collaboration creates every time, no matter whether it’s for an award function or a TV show or a film isn’t unknown to anybody. The same was expected from this union in the form of the song Issaqbaazi. The makers also tried to add masala giving it an angle that they both are fighting for Katrina Kaif but unfortunately, nothing did work out as expected. Songs like Aankh Marey from Simmba earned a better response and Gali Gali from KGF earned almost a response as good as the former.

Digital Media Marketing

WhatsApp stickers, an association with Amazon in the form of Alexa, Snapchat Filter, an official Bauua Singh Twitter handle, collaboration with TikTok – a bundle of digital media strategies that we’re aware of but offline strategies – can you recall any? or are you aware of now? Exactly our point, the online game might have been on-point but is that enough?