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The runaway success of Dabangg seems to have changed Salman Khan. The actor who used to squirm at the mention of the word ‘promotion’, has now become so conscious of marketing his films that he takes great interest in the promotional campaigns of all his films. For the photo shooting of his Ready, Salman gave not just one day but volunteered to come the following day too when the photographer couldn’t complete the shooting in a day. Compare this with the time when Salman would want to run away from photo shootings.