Bollywood Movies Now On YouTube!

YRF has partnered with the video streaming site YouTube and launched YouTube Box Office in India that will feature a premium blockbuster movie every month for free! And what better than the Anushka Sharma–Ranveer Singh starrer, Band Baaja Baaraat.

Users can watch free movies from over 1500 titles including regional language films. Intel has taken the lead to bring this initiative to users in India and will be the exclusive presenting sponsor for the channel. Speaking about their latest venture, Gautam Anand, Director Content Partnerships for YouTube Japan-APAC said, “We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy.”

Sandeep Aurora, Director-Marketing, Intel South Asia said, “Intel is extending the “Smart visuals, brilliant performance” positioning of its latest 2nd generation Core processors with this association.”

After the big success with IPL, YouTube in India has continued to grow in both users and premium content offerings from Bollywood and popular TV shows. A recent premier of the Salman Khan starrer, Dabangg, on YouTube got a phenomenal response from the users in India with over 1.3 million channel views.

Start buffering already!