‘Shows go off air within 2-3 months if people don’t like them,’ says Mridul Kumar(Photo Credit –Instagram)

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‘Ghum Hain Kisikey Pyaar Meiin’ (GHKPM) actor Mridul Kumar said that shows now don’t get much time to win the audience’s love and go off air quickly if they are unable to instantly grab eyeballs.

Mridul has been part of shows such as ‘Na Aana Is Des Laado’, ‘Shastri Sisters’, ‘Left Right Left’, ‘Kulfi Kumar Bajewala’, ‘Nimki Mukhiya‘, ‘Jaat Na Poocho Prem Ki’ and ‘Pyar Ka Dard Hai Meetha Meetha Pyara Pyara’.

“There are so many changes that have come about today. Firstly, with OTT, people have work opportunities and there is quality work that they get to do. The scenario has completely changed and the actors and audience have become aware. People get instant responses about everything. With social media boost, the response is very quick and if people don’t like the shows, within 2-3 months, the show is shut, even on big channels. Earlier, the shows used to run for at least a year. Today, everything is instant and as an actor or a producer you have to stay up to the mark and only then can you survive,” he said.

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