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The idea of pan-India movies has gained traction with filmmakers and actors promoting their films beyond Telugu states. But except for big-budget films like Pushpa 2 and Kalki 2898 AD most Telugu movies have failed to make an impact outside their home market.
Mainly the actors who do not hold a strong market in the Telugu states such as Nani and Naga Chaitanya are aggressively marketing their films in many languages. So far, they have not got any box office success. Take the case of Nani traveling all over India to promote his films Hi Nanna and Saripodhaa Sanivaaram. These films barely brought in anything when released in Hindi. Similarly Kiran Abbavaram’s Ka did not go well in the Malayalam market despite his all efforts.
Naga Chaitanya’s recent release Thandel has performed exceptionally well in Telugu states and overseas but its Tamil, Malayalam and Hindi versions have failed to generate significant revenue. It is even visible that the earnings from these markets were so low that they could not even cover the flight expenses of the actors during promotions.
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