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Changing movie release dates is nothing new in the entertainment industry. However, this trend has noticeably increased in recent times. One popular theory among netizens points to the influence of OTT platforms. While the recent reshuffling of Tamil Nadu’s Pongal release schedules wasn’t initially linked to OTT platforms, a new theory suggests their involvement might have played a role.
Take, for instance, Chiyaan Vikram’s highly anticipated movie Veera Dheera Sooran: Part 2. Initially slated for a January release, the film will hit theaters on March 25, 2017. According to industry tracker Sreedhar Pillai, a major streaming platform had acquired the post-theatrical rights to the film and reportedly requested that the theatrical release be pushed to the last week of March as part of their agreement.
According to the same theory, the Malayalam film industry, like others, seems to be feeling the ripple effects of OTT platforms. A prime example of this is Mohanlal’s upcoming family drama Thudarum. Initially set for release on January 30, 2025, rumors now suggest the film might be postponed. Speculation on social media points to a possible May release, but without an official announcement from the makers, it remains just that—speculation.
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