Did Kendrick Lamar Make Reebok Wait For 2 Years? ( Photo Credit – Facebook )

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In 2015, long before artist-brand collabs flooded your Instagram feed every week, Kendrick Lamar quietly dropped a Reebok sneaker tie-up that didn’t scream “look at me.” It’s been nearly a decade since that release, but the story behind how it all came together is still worth telling.

This wasn’t just about laces and logos; it was a rare case where a shoe carried a real message. And it took Reebok nearly two years of chasing before Kendrick finally picked up the phone. Today, when sneaker deals come and go in months, that kind of patience feels almost unbelievable.

But Reebok knew they weren’t just trying to land a celebrity. They wanted Kendrick only, and he wasn’t signing on unless it meant something. Damion Presson, who led Reebok’s entertainment marketing at the time, said in the interview with Complex, “I basically chased Kendrick for about two years. It took about two years to get them to call me back.” That’s real persistence; most brands would’ve moved on, but Reebok didn’t.

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