Kris Jenner & Justin Bieber (Photo Credit – Instagram)

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It seems Kris Jenner has set her sights on Justin Bieber, but not just out of concern for his well-being.

According to insiders, the ever-calculating Kardashian matriarch sees his struggles as a golden opportunity for a ratings boost.

Kris Jenner’s Calculated Move

Although Kris Jenner may present herself as a supportive friend, those close to the situation claim she’s already strategizing ways to weave Bieber’s troubles into the family’s reality empire.