Jeff Bezos Talks About His Experience Of Walking Into A ‘Kirana’ Store In India

Amazon’s global CEO Jeff Bezos says Amazon Prime Video is performing in India brilliantly, adding that they have decided to double down the investment for the streaming service in the country.

“It’s working great. The number of hours Prime Video is watched in India in the last two years has grown by six times. Prime Video is working well all over the world, and there is no place it is doing better than in India. It’s incredible,” Bezos said when asked by actor Shah Rukh Khan and Zoya Akhtar about the performance of the streaming giant in India at a starry event here.

“It’s good in terms of business as well. We also like the business results because it drives people to join Prime, and once they join they enjoy the fast shipping service, so they also buy a lot of products from us. So it’s a vehicle to make fantastic content, from the business point of view, as well. We have actually just made a decision to double down our Prime Video investments here in India,” he added.

Answering SRK on what changes he has seen in India in his various visits over the years, Bezos said that he has been visiting India for 11 years.

“There are no perceptible changes of any great magnitude. I noticed there are certain things that seem to me to be the same. And I love those things, one of the things I notice every time I come here is that there’s so much energy here and dynamism,” he added.

From drama, crime, suspense to thriller, Amazon Prime will be coming with diverse projects this year. Filmmaker Kabir Khan’s “The Forgotten Army: Azaadi Ke Liye”, Abhishek Bachchan’s “Breathe 2”, musical “Bandish Bandits”, Manoj Bajpayee’s “The Family Man 2” and Pankaj Tripathi, Ali Fazal, Rasika Duggal’s “Mirzapur 2” are some of the projects in the pipeline.

When Shah Rukh asked Bezos when was the last time he visited a grocery store, he responded: “I visited a small ‘kirana’ store today. It was an incredible experience.”