Komal Nahta
Komal Nahta

Now that it is established that Ra.One cannot touch the business of Bodyguard in India and that it will fetch more revenues than the Salman Khan starrer in the Overseas circuit, the question being asked is: Is Ra.One a hit or a flop?

The answer is, it is neither a hit nor a flop.

Then what is it? Well, it’s a successful film but not big enough to be referred to as a hit.

On an investment of Rs. 135 crore of Eros International, the corporate house will stand to make a profit of Rs. 25-30 crore which means a return of 20% on investment.

Let’s take a look at the profit & loss account of Ra.One.

COST: Rs. 135 crore


1 Satellite & Music Rights Rs. 40 crore (Already final)
2 India Video Rs. 02 crore (Expected)
3 India Theatrical (Hindi version) Rs. 55 crore (1st week’s share)
4 India Theatrical (Tamil & Telugu dubbed versions) Rs. 04 crore (1st week’s share)
5 India Theatrical (2nd & further weeks) Rs. 06 crore (Expected)
6 Overseas Theatrical (All versions) Rs. 16 crore (1st week’s share)
7 Overseas Theatrical (2nd & further weeks) Rs. 10 crore (Minimum expected)
8 Subsidy from UK government Rs. 28 crore (Letter recd. by Eros; cheque awaited)
TOTAL REVENUES: Rs. 161 crore

Therefore, as against a cost of Rs. 135 crore, Eros will earn revenues of Rs. 161 crore. The film is, therefore, expected to make a profit of Rs. 26 crore.

Shah Rukh Khan In Ra.one
Shah Rukh Khan in Ra.one

Record For Brand Tie-Ups

A total of Rs. 12 crore (approximately) received by Shah Rukh Khan’s Red Chillies Entertainment from brand tie-ups has not been considered in the P & L Account above since no share from this will accrue to Eros International.

The total value of the brand tie-ups was Rs. 52 crore. Of this, Rs. 40 crore did not come in as cash as they were barter (advertisement) deals. This amount (Rs. 52 crore) is a record for brand tie-ups.

Profit/Loss For Exhibitors & Distributors

N.B.: (i) The Revenues that have already come in are close approximations of actual revenues. The expected figures, on the other hand, are estimates on the lower side.

(ii) The figures against theatrical revenues in (3), (4), (5), (6) and (7) above are distributors’ shares. These are not to be confused with net and gross collections.

(iii) A couple of distributors, to whom Eros sold the distribution rights for some circuits will not be able to recover their cost. C.P. Berar is one such circuit, the distributor of which will not be able to recover his investment. But otherwise, most of the distributors will recover their cost.

(iv) Some exhibitors of small centres, who booked the film on fixed hires or minimum guarantees, would stand to lose part of their investments.

(v) As against Eros’ profit of between Rs. 25 and 30 crore, the total (combined) loss of all the exhibitors and distributors put together would be in the region of Rs. 2.5-3 crore.

Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.

More on Ra.One

Will Shah Rukh Khan’s Ra.One Overtake Salman Khan Or Aamir Khan’s Films?

Will Shah Rukh Khan’s Don 2 Surpass Ra.One?

How Kareena Kapoor Ousted Priyanka Chopra & Asin For Ra.One

Shah Rukh Khan’s Ra.One Nets Rs 25 Cr; Breaks Salman Khan’s 2-Day Record

Will Damadamm Be Able To Stand The Ra.One Onslaught?

Check This Out


  1. shame on india media,,they r just manipulating ..rest all writes 263crs till 10days..coz bodyguard gives 14 crs to news channels n hindi news paper they were alwz sayin -ve n rest r fans of ass gaymir n sallu who likes doobighat, ready type movs but spreading -ve about ra1.. media n haters manipulating at its peak

    • he he he he Bhai Mer nachna aye tho aangan tedha its shrukh bro paid shiv sena hoping 20 crores of realeaes main name is khan not ” woh kehtha bhandawounko har koi badwa hi lagtha hain aur sabse bada bhadnwa thu hain aur dusra sharukh : Lolz

    • Media ne wahin kahan jo sahi hain aur jo hollywood films nahin dekhe hain aur pehli bar aisi film dekhe hain unhin ko acha lagtha hain bro kya hain iss filme Robor Hain Train Stunt COpy cat, Iron MAn Hain Heart Copycat, Krish Hain juping ocer Buildings Copy cat,,,, thumhe film nahin dkehne athi hogi br usne aisa kuch nahin kiya apne balbudhe par har wakth copy cat ab dekhna yeh hai ke story kahnse churayi hain haan magar ek chiz kiya usne jo aaj thak kisne on screen pe nahin kiya ” Kareena Ka Boobs Chiya ‘ haan woh ek chiz dekhne ko mili iss film me :P Lolz

  2. Sir Always coming up with great reasearch, good work and we are glad that Raone made a huge profit even though people tried leting it down , it was a huge risk which ia pad off , please dont forget that movie is yet to be realesed in many countries , moreover profits sheet given you is minimum , i m sure the maximum share will be huge for Red Chillies :)

  3. The success of a movie is in the acceptance of the audience. And its ability to make a statement.
    Ra1 has shown that Indian cinema can do well in the International circuits, which is an eye opener of all upcoming production. We know only close to 15% movie does well and rest 85% flops, out of these 85% there are a few good movies too, which do not do well. Possibly, with proper marketing in the Overseas we can hope more movies will do good.

    • No bro Its not from masses masses are rejected its ego fans who want to make down salman and aamir strategy but there Lions always be for ever den what was in this film Graphics are good ab jo huwa so huwa what about ready haan agar waise mana jaaye tho ready ka record shayed koi thod saktha hain 90% bollywood ne kaha tha ke film bakwas hain nahin chalegi and crirtics 1.5 star and 2 star but masses change the crirtism and becoms salmans 5 th All Time Block Buster got it that is Mass Power ab yeh sab ” Bahgadmarounko kya nazar ayega

    • Ra.One is suparhit film in the world bodygurd is very big flop film ye film kese hit ho gai ye muze samj nahi aaya okkkkkkkkkkk but ra.one is very butiful film

      SRK I LOVE U………………………………………………

  4. komal sir u r great i m a big fan of urs
    sir , i have a confusion on total budget of ra one including promotion , etc . everything.
    can u plz clear my confusion??

  5. mr. nahta forgot to add movie fee of shahrukh( well he is the producer but dont forget he is one of the top star of bollywood). Movie is good but couldnt make enough money as you can call even a hit.

  6. Ra 1 is flop because Distributors are in loss and ther are crying for their money,every time big budgeted films flop such as kites,Blue,Ra 1 etc,may be Don 2 also.

  7. what komal want to prove actually…Is Ra.One super Hit movie?No…when producers only get 26crores as a profit then wt abt the distributors?

  8. oh God! what’s wrong with SRK? How can he fool us by making a stupid film like R.One and how can a flop film like R.one be compared with Bodyguard or any other record breaking films of the past. After watching R.One I can only say ‘Bholi surat dil ke khote, naam bade aur darshan chote…’

  9. Hello Friends, Kabhi khushi Kabhi gum.
    Yahi to Life hai, ab SRK koi god ya jadugar to hai nahi jo saari film hitt hongi,
    but dont foget that SRK was King, is King,
    Acter acting se hota hai Look se nahi,

  10. Ra.One is a flop movie…….SORRY waise b woh movie nahi tha woh toh ek game tha VIDEO GAME..aur baaath hai komal nahta ki.. bechaara uski suntha koun hai….bakwaas hai……. salman khan is d real rockstar…. He is thr in industry from last 20 yrs…. chahe uski film flop ho ya hit ho… jithna negative publicity salman ki hui hai,agar kisi aur ki hothi toh woh kabka industry se nikal jaatha….salman ka demand hamesha hai logo me nd rahega….salman is d best,.


  11. hi,komal. i m great fan of your analys. me from bangladesh. can u tell me that why ra.one not releasing in bangladesh ? there r million million srk fan in my country. it is sure that any srk film will houseful and bumper hit in here. plz let us know whats the wrong ? any plan to releas hindi film in our country ?

  12. u khow what i hate srk so mush because he is foooool but akon who makes the film good salman is the best actor in all world and we well never let him eny more look for teri mere or desi best oh god rooook

  13. komal sir i am a big fan for u and etc-the business of entertainment.sir plz say which movie doing well bodyguard or raone.and sir plz say ”bol” movie ka india mein kitni collection hain


    • Even I feel Komal Nahta is trying his best to save SRK’s sinking career. There is manupulation on the cost of R.One for sure. Please Mr.Nahta we expect true,honest comments from you, dont join other critics who are friendly with few stars and take their side.

  15. srk sub ka bap he sub ka bap rehega king khan he king khan rhega or salman ke fans kia ap tv nhi dekhte? ap ke kehene se salman king hoga kia? hahaha bolywood ka sirf ek hi king he or use sub jante he

  16. Hi,
    komal sir,
    How are you?please send the knowledge about bollywood,latest film review,Movie collection & much more in my E-mail adress. Please…please sir, I’m the biggest fan of your talk style.

  17. i m from pakistan, but sorry to say shame on indian media, i dont hundrasdant why they are only focusing on hindi business of ra1, even komal nahta and taran aadarsh doing so, sir! money from overseas and pakistan are not acceptable for pruducer,,, i want the answar

  18. Well, this just proves that audiences are looking for better, fresher content n not just remake/ repetitions of concept we hv bn so exposed to already…superheros r boring…i guess if a film was made on a real life hero, someone who deserved more acknowledgement for a real act of bravery cd hv fetched better results in india n world over…the script writers need to get in touch with ground n open up their eyes n minds to see the million things that they hvnt observed cz their heads remain up in sky n their visions r so blocked!!!

  19. wht a idiotic pic ra one hw did the g one gome out of game its a bulls*** i hope don is greater hit than ra on but i hav to say ra one is entertaining movie and kids will like it

  20. I really don’t know why sharuk produced such a worst movie,its just a video game. atleast need to try to give good movies to industry and society as a message

    • Yes SRK is going to sing this song after a couple of months coz nobody is going to rememebr him, he’ll be history….’mujko pehchanlo mae kaun kaun kaun????, mae kaun hoon?’…………’King is back’ no I’ll say ‘shameless is back’……….after a debacle like R.One he should retire and sit at home

  21. yaar shahruk ne ra.one bana ke baccho ko mentally torture hi kiya hai.acchi baat yeh hai ki india me aisa koi kanun nahin hai jo uske against case ban sake.shahrukh ne jitne ki movie banayi hai isse accha yeh hota ki woh salman ka bodyguard ban jaata kucch din ke liye,taaki uske naam ki mala jabte-jabte film hit ho jati.vaise bhi wo budha ho gaya hai bas 2 saal ka carrier reh gaya hai uska kehte hai na jab giddar ki maut aati hai to wo sehar ki aur bhagta hai.vaise hi shahrukh bhag raha hai kabhi ipl ke peeche,kabhi overseas collection ke peeche.shahrukh india me reh kar india ki baat kiya karo.nahi to baahar shift ho jaao koi nahi rokega.thanks

    • Yes, Aamir Khan is the real superstar. Srk should take some acting lessons from Aamir Khan. Not only that Srk should also learn from Aamir how to make good movies and how to maintain one’s dignity like Aamir has done. Srk’s days are gone, he cannot fool the audiances anymore as audiances have matured. After series of flops like dukha mil gaya, Billu, MNIK(avg film), R.One, that film on high school drama…………..he should either grow or retire………..

  22. Shahrukh is the king of bollywood because he was the king khan and ra.one is the biggest film of bollywood another film like bodyguard,ready etc.i enjoy very much and i expect that don2 is also better than and he break all the records

  23. Srk is the don king baadshah of bollywood & aamir sallu are the child for srk don 2 will destroy the 3 idiots collection

  24. As me ra.one is a hit,because of its story,special effect,songs which takes bollywood to the next level.this film is proud for india against hollywood.bodyguard is a hit film in flop story.the bigger plus point of the movie is songs and salman khan.so for me and for every real indian ra.one is a hit than bodyguard.

  25. pooja you have alot of stupidness.you should watch only movie and understanding what story behind it is it give new idea or not ,is it provide new experiance of watching with spl effect or not .audience giving mix review due to keep extra expectation from ra1 to be a movie like holywood but u should also know how much mony spent i hwood.and poja if you have thinkability good then never watch movie after knowing its earning

  26. Ra One was good movie and we enjoy it . Its was good flim for children they like these type of flim ! We we see hollywood movie like Batman ‘ Superman ‘ Spiderman ‘ we all love to watch it because some time we also want to be super hero but we think ” its not possible for a simple person as like us ! Thanks SRK for give us Ra One ! Keep its up .

  27. ra.one is a hit movie
    Srk ne itne expensive movie banae tho kisi aur ke pass tho itne paise bhi nai honge ki wo aisi movie banaye
    Well done SRK!

  28. You actually make it appear really easy together with your presentation but I in finding this topic to be actually one thing which I believe I might by no means understand. It kind of feels too complex and very large for me. I’m having a look forward in your next submit, I will attempt to get the grasp of it!


Please enter your comment!
Please enter your name here