‘When a film has to work, it will!’ – Biggest and the best in the business, especially old timers have always maintained that but somehow the emergence of multiplexes had resulted in doubts emerging around this adage. ‘My film didn’t do well due to competition’, ‘My film was only multiplex oriented’, ‘My film was destroyed by critics’, ‘My film just couldn’t get breathing space’ – Many such statements are made by filmmakers (and quite a few times they are justified in stating so as well) when their films don’t work. They are especially disheartened when the end product is actually well made. However, OMG Oh My God! didn’t have to suffer this pain.
The film succeeded, and how, hence turning out to be one of those rare films where the weekday collections have surpassed that of weekend. Unbelievable, because the biggest of blockbusters can’t sustain enough to enjoy even 50% of the opening weekend collections in rest of the week. However this Paresh Rawal starrer, after collecting 17 crores in the weekend, held on extremely well and garnered over 19 crores more in the next four days, hence resulting in first week collections of over 36 crores. Fantastic indeed.
This only goes to prove that this Umesh Shukla film has been loved by all quarters of audience and that too across most of the country, hence inching towards the superhit mark. While it is now a given that the film would comfortably cross the 50 crore mark, indications are that it could well top 60 crore mark, hence toppling collections of another one of the most appreciated films of the year, Kahaani, which survived primarily on the basis of excellent word of mouth.
Meanwhile less said about Kamaal Dhamaal Malamaal, the better. The film has proven to be a washout and is a huge flop. In fact it is one of the most criticised (and ignored) film of Priyardarshan. With just around 6 crore coming in the first week, the film will end its run around this total itself.
