Morning Occupancy: Aiyaary Starts Slow While Black Panther Rules At The Box Office

This week Bollywood saw two ‘major’ movies at the box office. Bollywood has Sidharth Malhotra and Manoj Bajpayee’s Aiyaary while the other is a Hollywood flick Marvel’s Black Panther.

Audiences surely are excited for both the movies – Aiyaary opened with mixed reviews, while Black Panther received good reviews and is definitely getting its target audience excited. The morning occupancy of Aiyaary started slow with 20%-25% while Black Panther had a very good morning occupancy of 50% – 55%.

Black Panther is a continuation to T’Challa’s story from Captain America: Civil War & this super-hero gets a standalone movie with this one. Post the positive response Thor: Ragnarok garnered in India, Black Panther will surely aim high. The character of Black Panther will return in Avengers: Infinity War & hence this movie sets the base for it.

Aiyaary has a screen count of 1754 In India while overseas the screen count is 396. So the total worldwide screen count is 2150 screens. It shows the story of an army officer – Sidharth who is shown going rogue. The film, also featuring Anupam Kher, Naseeruddin Shah, Rakul Preet Singh and Pooja Chopra, is produced by Motion Picture Capital and directed by Neeraj Pandey.

Black Panther functions like the best superhero comics, drawing on the history and context of what’s come before, while filling in backstory as needed. It totally works as a standalone adventure.

Aiyaary is currently facing tough competition because of PadMan and Padmaavat which are already ruling the box office and next week there will be one more addition to this long list which is Sonu Ke Titu Ki Sweety.

Blank Panther and Aiyaary have released in the time of chaos at the box office because there are already a lot of movies piled up for competition.