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We’re just a few hours away from the big release of Madharaasi. With this film, Sivakarthikeyan returns to the big screen after the grand success of Amaran. Considering the blockbuster success of Amaran, Siva was expected to set the Indian box office on fire with his follow-up project, but shockingly, that is not the real picture. In fact, the film is likely to open with over 50% less collection than Amaran’s day 1. Keep reading for a detailed prediction report!
The brand of AR Murugadoss suffered due to Sikandar’s failure
Director AR Murugadoss is returning to Tamil cinema after a long gap. His last directorial venture was Darbar, which was released in 2020. After such a long gap, Murugadoss making a comeback with Sivakarthikeyan was an exciting idea, but things changed after Salman Khan’s Sikandar. Due to the failure of Sikandar, the buzz of Siva’s film was impacted significantly as there was constant debate about Murugadoss’ outdated direction.
Suffered due to a lack of popular promotional assets
Apart from the abovementioned factor, Madharaasi has also suffered due to a lack of chartbuster songs or a solid trailer. Amaran had built good hype due to its hit songs like Hey Minnale and Uyirey. Also, its trailer was exciting. In the case of the upcoming Kollywood action thriller, there has been a lack of solid promotional assets, thus leading to an underwhelming buzz.
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Reportedly, being the most expensive film of Sivakarthikeyan, Madharaasi was expected to gain traction on social media, which didn’t happen. Overall, the film has failed to create the expected buzz for itself despite the huge potential.
