Maa Trailer Impact At Box Office Day 1: Kajol Puts Priyanka Chopra’s Position In Danger In Top 10 Female-Centric Openers? (Photo Credit – Instagram/YouTube)

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Last year, Ajay Devgn and R Madhavan’s Shaitaan surprised everyone by minting impressive moolah and becoming a clean hit at the Indian box office. After over a year, the makers have returned with another promising horror flick, Maa. Featuring Kajol in the lead role, the film gives us the feeling of a complete winner from its recently released trailer. But has it boosted the film’s potential in fetching a good collection on day 1? Let’s discuss the trailer impact below!

Appetite for the horror content among audiences

Lately, we have seen that the audience is interested in horror content. From Bollywood, we saw films like Stree 2, Shaitaan, Munjya, and Tumbbad (re-release) performing brilliantly. So, it’s clear that the appetite for horror is there, given that the content is engaging and entertaining. This gives the upcoming horror film an edge already.

Maa to benefit from Shaitaan’s success

The makers clearly mention in the trailer, “From the world of Shaitaan,” indicating they are churning out their horror universe. This naturally builds some buzz for Maa. In the post-COVID era, we have seen how the franchise’s brand value benefits a particular movie. Similarly, even the Kajol starrer will get some mileage due to Shaitaan’s success.

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