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Idhayam Murali, starring Atharvaa, Preity Mukhundhan, and Kayadu Lohar, had a good opening week at the Indian box office and carried the momentum in the second week as well. Yes, routine drops were witnessed, but the overall collections remained decent. However, even before completing the second week, the film has suffered a major setback due to the arrival of Thalapathy Vijay’s Jana Nayagan. Keep reading for a detailed collection report of day 13!
How much did Idhayam Murali earn at the Indian box office in 13 days?
The Kollywood coming-of-age romantic drama scored 33 lakh on the second Wednesday, day 13, displaying a drop of 21.42% from day 12’s 42 lakh. Overall, it has earned 19.57 crore net at the Indian box office, as per Sacnilk. It equals 23.09 crore gross. Today, with the release of Jana Nayagan, it has lost a significant number of screens in Tamil Nadu, directly impacting its theatrical run.
Here’s the week-wise collection breakdown in India (net):
- Week 1 – 14.18 crore
- Day 8 – 75 lakh
- Day 9 – 1.6 crore
- Day 10 – 1.65 crore
- Day 11 – 64 lakh
- Day 12 – 42 lakh
- Day 13 – 33 lakh
Total – 19.57 crore
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Idhayam Murali to end its run as an underperformer?
Idhayam Murali was reportedly made on a budget of 25 crore, and has earned 19.57 crore net. So, in 13 days, it has recovered 78.28% of the budget. To enter the safe zone, the film must earn 25 crore net, which is 5.43 crore away. While the target of 5.43 crore looks achievable, the task isn’t that easy.
From today onwards, collections of Idhayam Murali are expected to drop considerably, and though it’ll see a jump during the third weekend, it is likely to be limited. It seems that the film will conclude its run at 22-24 crore net at the Indian box office, thus heading towards a losing verdict. Let’s see if the film surprises us.
Box office summary:
- Budget – 25 crore
- India net collection – 19.57 crore
- Recovery – 78.28%
- Deficit – 5.43 crore
- Deficit% – 21.72%
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