The Weeknd As Sleepless Musician In Film(Photo Credit –Facebook)

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The Weeknd, stepping into the film under his real name, Abel Tesfaye, finds himself in rough waters with Hurry Up Tomorrow. The film failed to spark much interest at the box office despite the promise of a surreal journey centered on a sleepless musician tangled in a mind-bending spiral with a mysterious stranger.

Its debut weekend brought in a disappointing $3.3 million (per Box Office Mojo) from over 2,000 theaters, landing it somewhere beneath more anticipated titles like The Accountant 2, A Minecraft Movie, and Ryan Coogler’s Sinners.

The Weeknd’s Box Office Milestone Amid Disappointment

The lackluster performance hasn’t stopped Tesfaye from hitting a career milestone, though. It is all thanks in large part to his brief appearance in Uncut Gems; the modest earnings from Hurry Up Tomorrow have nudged him past the $50 million mark in combined domestic and global box office revenue (per Collider).

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It’s a bittersweet win, as this new release continues the trend of underwhelming reception that started with HBO’s The Idol, a project that stumbled its way to cancellation not long after airing.