Advertisement
But that’s no longer true. Today, shorter films are in vogue and it is not uncommon for producers to make films of a running time of just two hours, maybe a few minutes more than that. Some films have a running time of less than even two hours while some are of just 90 or 95 minutes’ duration. In fact, so habituated is the public to watching shorter films that a lengthy film (of over 16 or 17 reels) actually elicits sighs in the cinema halls, if not shrieks of disbelief when the censor certificate is shown. Not surprising, considering that we live in the age of sms-es, where ‘love’ becomes ‘luv’ and ‘Are you coming?’ becomes ‘R u cmng?’.
Advertisement
Advertisement