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Starring Ranbir Kapoor in a quintessential hero avatar in Shamshera hasn’t really gone well with the audience and the box office numbers are clearly stating it. It has joined the league of another big budget failure of this year. Recently, one exhibitor tried decoding the reasons behind the film’s disastrous performance and below is all you need to know.
Backed by YRF, the film marked the comeback of Ranbir on the big screen after a long gap of 4 years. Despite being such an important release, the film wasn’t promoted well and it failed in creating much-needed hype in the pre-release phase. As a result, forget the word-of-mouth part, the biggie didn’t even manage a bumper start.
As per the report in Bollywood Life, a trade expert and exhibitor Vishek Chauhan said, “They (YRF) tried to market Ranbir Kapoor in a new action-mass avatar, but that’s not his image. Such a big bet on a historical epic shouldn’t have been placed on a hero untested in that territory. It’d have been better if a contemporary action film with a smaller budget. Too much money was spent and the expectation was too high. The opening isn’t bad, but it’s looking so for the kind of budget at stake and the hype the movie arrived with.”
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