Rohit Shetty On Little Singham: “Never Thought This Brand Will Ring So Loudly With Children Across The Country”

Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, within a span of just 2 years, has emerged as one of the most famous IPs in the country. Little Singham, an animated adaptation of ‘Singham’, India’s most successful supercop brand and one of the biggest Bollywood blockbusters of all time, as described by Rohit Shetty, is a story that reinforces the positive message that “the truth will always win over dark forces.”

Sharing his thoughts on Little Singham’s birthday, aptly celebrated on India’s Independence Day August 15, Rohit Shetty, said, “I never thought when I created Singham that one day, this brand will ring so loudly with children across the country.”

“Little Singham has made the rapid transition because the core values of Singham, a devoted, nation loving cop who always stands for the truth. The young supercop is brave, courageous, stylish and full-on entertaining with a fun personality. He loves his family, community, country and doesn’t hesitate to go out of his comfort zone to support them,” added, Rohit Shetty. “I compliment the team for successfully developing such a wonderful IP and urge them to look at the world as the next frontier.”

Discovery Kids has launched a series of initiatives to celebrate Little Singham’s BIG birthday, a special BIG birthday Music video featuring Little Singham’s friends and foes coming together for the celebration, inviting kids across the country to share their special birthday wishes. Discovery Kids has launched SuperHero Academy aimed at celebrating the superpower of kids who in their own innocent and courageous way to help their family, their community. Hugely popular Little Singham online game will also have a refreshed look and to top it all Discovery Kids will also premier a brand-new movie Little Singham – Desh Ka Sipaahi ‘Mission Josh’ on 15th Aug.