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The Indian cinema has witnessed a massive shift in business trends in the last few years and most of it has to do with the restrictions on theatre operations that came with the pandemic. A part of this drastic change also had to do with the OTT release window which was brought down to 4 weeks just a few months after COVID 19 struck. Now, according to the most recent report, multiplex associations and exhibitors of India have decided to bring back the 8 week cap and Ranbir Kapoor’s Shamshera is expected to be the last film to hit OTT platforms within just 4 weeks.
For the unversed, Shamshera is an upcoming drama film which will hit the theatres on 22nd of this month. The movie has been directed by Karan Malhotra and apart from Ranbir, stars actors like Vaani Kapoor and Sanjay Dutt in key roles. There is a lot of hype around the film as the trailer has left the fans quite intrigued.
According to a report by Pinkvilla, after August 1st, movies will have an 8 week gap between the theatrical release date and the OTT release date. A source close to the publication said, “This has been in the discussion for a while now within the industry and the guidelines have now been enforced by the multiplex association. All the films releasing from August 1 will have to maintain a gap of at-least 8 weeks between theatrical release and OTT premiere. The producers who don’t abide by this won’t get a theatrical release in the properties of exhibitors who are a part of this association. The multiplex association of India have had conversations with all the producers and they are all on the same page now”.
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