Liger Producer Calls Box Office Failure “Scary & Depressing Situation”, Compares The Scenario With South Successes Sita Ramam & Karthikeya 2

Liger starring Vijay Deverakonda and Ananya Panday couldn’t create the buzz that it had promised. Puri Jagannadh’s directorial was released on August 25, 2022, and even after 4 days since its release, it still couldn’t make a mark at the box office nor in the hearts of the audience. Now, the film’s producer Charmme Kaur opened up about the film’s poor performance. Scroll down to read it!

Liger is a film about an underdog boxer, and even though Vijay Deverakonda went through a rigorous and massive physical transformation for the film, it lagged in the plot. And the audience couldn’t connect to the film.

Now, talking about what can go wrong in Liger and comparing with other South Indian films, the producer Charmme Kaur shared to Free Press Journal, “Definitely, people have access to better content in one click just by sitting at home. The whole family can watch the biggest budget films on television, and until you don’t really excite them, they aren’t coming to the theatres. But, this is not the case in Bollywood. In August, three Telugu films – Bimbisara, Sita Ramam, and Karthikeya 2 – did phenomenally well, which made Rs. 150–170 crores. It happened in the same country. It is difficult to understand since it doesn’t mean people in the South are crazy for films. It is a scary and depressing situation.”